Paul Booth
Associate Partner
Top 3 Skills
About Me
Outside work I have been married to Margo for 35 years, with two grown up children who are succeeding in their chosen careers both in the finance sector.
I have been involved with Music for many years and play the keyboards in a progressive rock band, we are about to release our first album shortly having recorded this in our own boutique studio. Fingers crossed we might get a few downloads on Spotify.
Qualifications & Accreditations
Degree level Director with 40 years experience in the Food/Non Food FMCG Industry.
Many in-house and external training courses attended with these companies.
Specific experience of dealing with Major UK Multiple Retailers.
FMCG (Fast Moving Consumer Goods) Sales and Marketing strategy development, channel planning, Strategy activation, sales training and coaching, Sales Forecasting Templates, general business mentoring and coaching, delivery of sales to SME Food and Non Food Businesses to the UK Grocery Market.
I sell products in to major retail accounts for my clients. With over 40 years experience of sales and marketing to UK based retailers of high volume branded and own label food and non food products my business now focusses on assisting mainly SME’s and disrupter brand owners in gaining sales to big retail customers. Working with a number of clients on long term projects I am helping them grow sales at a rapid rate whilst keeping their sales activity costs well within their budgets. I also work with these clients on New Product Development plans to drive more sales opportunities in to the existing customer base. With a wide senior director experience from major UK Food companies I also work with clients on mentoring, training and coaching at a more general level across their business. Having had specific training and years of experience in Negotiations with customers I also offer businesses coaching and training on this when they are heading in to difficult discussions.
I am part of Khensu to be able to offer a wide base of knowledge on the sales function for businesses who are looking to build their brand or product offering in to their markets. Also having enjoyed general management training from some of the UK’s largest food companies I have a broad experience of training, mentoring, coaching, strategy and vision building. I can use these experiences to help SME businesses to grow and succeed.
Sales and Marketing Strategy
Team Building
Brand Consulting
Selling
Commercial Negotiation
General Business Consulting
Pricing Strategy
Forecasting plans
Critical Path management
Sales Training
Trade Marketing
Coaching
Mentoring
Retailer Tactics
People Management
Profit/Margin management
Customer Management
I help clients focus their sales and brand plans, then for many I deliver them with them.
By doing this I help them make (more) money..
Do not be afraid to ask for help, with the right advice and help things can get a lot better.
I play Keyboards and Synthesisers.
I can claim to be a recording engineer having produced the bands first album.
I used to play a lot of football but my knees gave out in my mid 50’s.